LuluTales

A story companion for ages 2 to 9. Less screen time. More stories that help your child grow.

  • Your child is the hero of every story
  • Each story builds a skill like courage, kindness or friendship
  • For playtime, car rides and bedtime, in English and हिंदी
  • No ads, ever
  • Your child’s details stay private
  • Screen-light listening
Starring Aanya, age 5
Told with the names your family uses
Dadi Nani Amma Papa Didi Bhaiya Dadu Nanu Maasi Chachu Mumma Appa
Why it matters

Fast videos overstimulate. Calm stories let them imagine.

My niece once refused to eat because her video would not load. That day I saw the problem was not only screen time. It was what the screen was feeding her.
Aagam Jain, founder of LuluTales
A video app
A LuluTales story
Built to keep them watching
Built to help them grow
The same video for every child
About your child, by name
Fast cuts and loud colours
A calm voice and room to imagine
No way to tell what it taught
You see the skill each story built

Indian children under five spend about 2.2 hours a day on screens, more than double the one hour the WHO advises.

Sources: Cureus meta-analysis, 2025; WHO guideline, 2019

Stories add up. A child read one picture book a day hears about 290,000 more words by age 5 than a child who isn’t.

In a trial across 24 preschool classrooms, recorded stories with built-in word lessons taught children new words like brave, protect and disappointed.

Sources: Ohio State University, Journal of Developmental & Behavioral Pediatrics, 2019; University of Missouri and University of South Florida, Journal of Speech, Language and Hearing Research, 2021
What your child builds

Skills that help your child grow, one story at a time.

Every story is built around one of these, matched to your child’s age. No lectures. Your child is the hero who solves the problem, so the lesson feels like their own.

  • Courage
  • Big feelings
  • Kindness
  • Sharing
  • Trying again
  • Honesty
  • Doing it myself
  • Curiosity
  • Helping out
  • Fairness
  • Belonging
  • Healthy eating
  • Calm and sleep
Story themes

Stories for the moments your child is facing.

A few of the themes parents pick. Sign up free and the whole library opens straight away.

Bedtime monsters

Calm and sleepAge 3

Sharing toys

SharingAge 2

New baby sibling

BelongingAge 3

I feel angry

Big feelingsAge 3

First day of school

CourageAge 4

Try one more time

Trying againAge 4

The new kid

SharingAge 6

Jealousy

Big feelingsAge 7
Sign up free to listen
Takes a minute. No card needed.
Founding families Free until 31 December 2026 for our first 200 families. No card needed.
See details
How it works

Written, then checked, before anyone hears it.

  1. 1

    Tell us about your child

    Their name, age, family and city. You do this once, and every story uses it.

  2. 2

    We write it, then check it

    Each story is written for your child’s exact age, then tested by a separate story checker. If it falls short anywhere, it is rewritten.

  3. 3

    Press play

    Your child listens, in English or Hindi. Or pick a text story and read it aloud yourself at bedtime.

The Lulu standard

Anyone can make it personal. Almost no one makes it good on purpose.

What a parent told us
“I do these in ChatGPT right now. Give it context and scenario and it gives me a story. But the quality isn’t consistent there.”
Apurva, parent of 6-year-old twins

levels of checks on every story

Written for your child’s age, held to 40+ rules on what every story must and must never have, then scored by a separate checker against classic children’s books. Anything that falls short is rewritten.

Their real family, by the names they use

A sibling, the pet, a favourite toy. Set in your own city and home.

Written for their exact age

A two-year-old and a nine-year-old need different stories. Each year from 2 to 9 has its own words, story length and kind of story.

English and Hindi, as equals

Told in the rhythm your child hears at home, with a natural voice for each age.

You can see what it is teaching

A parent dashboard shows what your child heard and which skill each story built.

From our first families

What parents are saying.

“Personalisation works well… I am currently using it when I have to put my son to bed.”
PankhuriMother of a 2-year-old
“The stories are genuinely about them (kids) — the name, their world, the details fit.”
AyushFather of a 5-year-old
“This is a life-saver. My son keeps asking for Lulu. He loves the stories, and I’m not inventing a new one every single night anymore.”
SrishtyMother of a 7-year-old
“It’s what I reach for when I’m busy and need him happily occupied.”
KomalMother of a 6-year-old
Who is behind LuluTales

Built with parents. Guided by a child psychologist.

Aagam Jain, founder
IIT (BHU) Varanasi and ISB Hyderabad. Spoke with more than 100 parents before building LuluTales.
Muskaan Jain, child psychologist
Founder of TalkSafe and advisor on the story method. The way we write and check stories is reviewed by Muskaan.
Founding families

Free for our first 200 families.

Founding family
Free until 31 December 2026
For the first 200 families. No card needed.
  • Up to 5 personalised stories a month for your family
  • Audio to listen to, or text to read aloud
  • The full story library, including every new story we add
  • A parent dashboard that shows what each story is teaching
  • English and Hindi
What happens in January?
We’ll email you our plans by mid-December. Some stories will stay free, and nothing is charged unless you choose a plan.
Sign up free

How it works for new families

  1. 1
    Sign up free
    With Google or your email. The story library opens straight away.
  2. 2
    Personalised stories open to new families soon
    We’re opening personalised stories to new parents in small batches. You’ll see it in the app as soon as you’re in.
  3. 3
    Make your child’s stories
    Up to 5 personalised stories a month, free until 31 December 2026.
Invited by a friend? You skip the wait, and your friend gets 2 extra stories that month.
Questions parents ask

Good questions, plain answers.

Yes. An AI writes each story, following a method guided by a child psychologist. Every story then passes three levels of checks: it is written for your child’s age, held to more than 40 rules on what a story must and must never contain, and scored by a separate AI against classic children’s books. A story that falls short is rewritten before your child hears it. The narration is an AI voice too. How we keep stories safe

Give your child a story of their own.

Free until 31 December 2026 for our first 200 families. No card needed.

Sign up free